Our small business blog contains information which you should find helpful in running your business. If you have a suggestion for a topic, contact us and if we publish the topic on our blog - you'll get a gift card!

Mail call! You may recall that one of the hot topics of Canada’s most recent federal election was door-to-door mail delivery. Despite the increasing number of businesses going paperless, your customers are still invigorated by snail mail.

While everyone is looking to lay blame in the most recently data mining scandal involving Facebook and Cambridge Analytica, it’s time to take a close look at ALL of your online profiles and scrutinize the safety of your information.

Social responsibility has always been integrated with business, and thanks to the reach provided by social media, small businesses have just as much right to get involved and help change the world as massive corporations. Maybe you can’t sponsor a tuition program or organize the build of an entire neighbourhood, but your business can still step up and take care of customers as well as your community.

Holiday sales are the best! Customers are in a great mood and excited to score a great deal. Some holidays already have established sale expectations, like Christmas, Mother’s and Father’s Day, Canada Day, and Back-To-School (hey, it’s a major holiday for parents so we celebrate!). But your bottom line doesn’t have to live and die by Boxing Day if you strategize carefully. Truth is, you can spin any holiday into a saleable celebration.

When you find the right tools to support your business, and your clients, your efficiencies increase and you find reaching stretch goals not only possible but happening! Tech tools are incredible performance boosters – particularly for small business, and especially now when subcontracted and work-from-home teams are the norm. With your team split up physically it can cause a communication breakdown that could slow productivity and scuff your customer service delivery.

When we talk to our clients about their corporate blogging strategy we always start with why we’re blogging for search engines as well as potential customers. The reason you blog exists is to foster a relationship with customers as well as to attract the attention of potential customers, (and customers who have forgotten about you), by showing up in their online search results.

In business, we know that slow and steady wins the race, but you’ll be pleased to hear that there are some quick-fix strategies you can implement to help you through a sales slump. The only caution we raise is that you be sure you can keep up with an increase in orders and services! Here are our top tips to boost sales.

In July 2018 Google says it will roll out the final phase in its quest to force the internet’s hand in providing secure websites for users. For the last few years Google has been pushing websites to switch from http:// to https:// on every page rather than just pay and login pages. Eyes glazed over yet? Hear us now: If your website doesn’t have that super “s” after the http by July, Google Chrome will tell your mom, and will eventually put you in time out. Sounds extreme, but proving a secure website experience for your customers isn’t a bad thing!

Conflict is a natural part of being human, and with good reason: if we all agreed on everything life would be rather boring. We would certainly miss out on a ton of efficient problem-solving opportunities. But there’s a time to revel in differing opinions, to agree to disagree, and a time to compromise. Oh, also a time to admit you’re wrong. As a small business owner you’re often large and in charge of production, HR, and customer service, and it’s easy to focus on production, but it’s vital to your business that you succeed in conflict resolution.

We’re finally in the homestretch of winter, and while spring is in sight, the February blahs have set in. It’s a good time to be keenly aware that seasonal depression or Seasonal Affective Disorder is very real. Have you noticed a drop in the vitality of your staff? Now is a fantastic time to deploy an employee engagement strategy.

By Guest Blogger: James Niehaus, Perfectcutsandmiters.com

With more than 1.8 billion websites and counting, the internet is a crowded, competitive space. Many business owners mistakenly assume a generic cookie-cutter website with little-to-no content website will generate traffic, only to discover this isn't the case. Thankfully, though, there are ways to improve your business's online visibility, including blogging and sharing content.

Have you ever visited a website and a little chat system pops up in the corner? There’s a picture of a person and you see the three little dots jumping up and down so you wait to see what they’ll say?

A blog is a collection of articles written from the personal perspective by a person or team of people about literally anything. Each post is written conversationally and provides commentary from the author on a topic relating to the blog theme. If you’re a marketing company whose focus is small business like Jelly Triangle, you would write blog posts designed to inform clients about current industry practices and standards as well as provide tips to help them succeed in business. Blog posts can be intellectual, personal, funny, serious, educational, entertaining – anything goes! The voice of the blog can be consistent, or it can change with different authors, and it can evolve as metrics provide feedback on what readers appreciate and what they skip over. All those things you wish clients and customers knew about your business? That goes in your blog.

You’re sitting in that staff meeting and So-and-So is ranting about his latest and brightest idea. Your heart starts to sink and there’s a horrible feeling in the pit of your stomach. You know that despite his insistence, his idea is bad. Like, really and truly awful. So how do you tell him… without embarrassing him in front of all your colleagues?

We talk a lot about the benefits of social media for business. You get your brand out there and insinuate yourself as part of your customers’ regular routines. To become a welcome part of your customers’ daily routines we recommend that you post a variety of content that not only reinforces your company’s mandate, but also entertains and informs. What effect does social media really play in the daily routine of the average person?

Hello 2018!

It’s a new year and a time for fresh beginnings. So let’s get started with refreshing your business for another awesome 12 months!

A picture speaks a thousand words is a saying you’ve heard forever, and now that you’re an entrepreneur you know it to be true now more than ever. You’ve seen the statistics that prove your social media posts with images get more interactions, that marketing materials with images hold more attention, and that even in-store signage with graphics performs better than signs with a single word. The fact that images have such a huge impact on customers is exactly why you have to put a great deal of thought into the graphics and photos that you use in your marketing. The details that you need to consider can be overwhelming, but fear not! We’ve written this guide to help you out.

How many emails do you think you get a day? How many hours a week are you spending on catching up on emails? Studies have shown that we spend up to 4.1 hours a week going through our digital inbox, so it’s no wonder that a lot of the emails you do send out don’t get a response. You can get started on deleting spam-y emails and end up accidentally deleting a message from a real person.

For many, Christmas music is a wonderful thing! It transports them to their childhood, making Christmas cookies with Grandma, or decking the halls with poison ivy. What? To each their own.

Typos are embarrassing and can be devastating on marketing materials. Unfortunately, they happen. Spell-check isn’t fool-proof and it’s human nature to make mistakes. But you shouldn’t have to deal with a mistake every time you produce a piece of writing. Good writers learn from their mistakes and have a few tricks up their sleeves when it comes to editing their own work.

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About Jelly Triangle

We're a different kind of community-minded marketing company that is fearless, creative and fun-loving.

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