Our small business blog contains information which you should find helpful in running your business. If you have a suggestion for a topic, contact us and if we publish the topic on our blog - you'll get a gift card!

You did it. You’ve finally met someone… Someone interested in your product (or service), we mean. We shouldn’t even joke about it. Landing a sales lead is a big deal and shouldn’t be thought of lightly. Part of what makes a business successful are the quantity and quality of its sales leads. The first part – the quantity of leads – is more straightforward. Businesses looking to increase the number of sales leads can employ a number of techniques, like cold-calling and attending more networking events. Impacting the other half of that, though – the quality of sales leads – requires more careful finessing.

There are a lot of pros to Facebook ads. They’re highly visible, targeted, and suited for every advertising budget – even yours. Yet a lot of small businesses, like yours, haven’t taken a chance on them yet. If you pay for direct mail campaigns and use radio ads but haven’t jumped on Facebook ads, this blog post’s for you!

Knock. Knock.

Who’s there?

Interruptive Marketing.

Interruptive Marketi— PAY ATTENTION TO ME!

If you’re reading this you’ve at the very least thought about rebranding your business. And your thought process probably went a lot like this:

Week 1: ‘I should rebrand the company. As it is, the brand doesn’t reflect the experience.’

Is that your final answer? Life doesn’t adhere to the rules of television game shows, so you shouldn’t expect your customers to either. Some people will want to browse your website and make a decision later. But that doesn’t mean you shouldn’t try to establish a connection with them.

If you feel social media for business is terrifying, we have great news for you: Social media advertising is rather traditional. You devise a marketing campaign, release it upon the world, and analyze ROI. Sounds great, right? Well, it is! Let’s explore how social media advertising works, and how to make it work for you.

A website isn’t all that useful if no one can remember what it’s called. That’s why we’ve come up with 5 tips for choosing an impactful domain name. You can always employ SEO and marketing strategies to direct customers to your website, but a domain that works from the start means you’ll have an edge over your competitors.

Predicting The Next Big Thing in ecommerce is near impossible, but that won’t stop us from trying! With customers who don’t know what they want it’s often your job to tell them what they want, and it’s easy to freeze in the face of frustrating guessing games and marketing budget terror. Here’s a list of hot trends in ecommerce that are happening now you might want to consider jumping on.

There’s been a lot of commercials for website builders lately and, overall, they seem to be getting better. But just because something’s getting better doesn’t mean that it’s the best option for you. 

Don’t let the competition get you down! We’ve broken down some of the wildest tips out there for entrepreneurial success to help you realize your big business dreams from your small business office.

Jelly Triangle consistently strives to be on the cutting edge of the digital world. Over the past several months, we've been slowly letting you know that SSL certificates are going to be required on all websites. Well, the issue is now starting to affect all users, including you and your clients!

You’d get up out of bed in the middle of the night to snack on proof that social media works. You want ROI, you want spreadsheets and charts and a clear path leading from that cat meme you posted last week to the sale you rung up this morning. You know what you have to do? You have to leave all that behind. Forget about everything you know.

Spring has finally arrived! We can finally say goodbye to our heavy winter coats and boots (for a few months anyway). And what better way than to get outside! The number of hours we spend online grows every year and technology is coming ever closer to becoming our One True Master. In the process, most of us have forgotten the old-fashioned approach to market research.

All of our blog posts come from the personal experiences of our team (and killer, up-to-the-minute research), but perhaps none of the points we’ve brought up before are as close to our hearts as this one. Our own Sanjeev Rajput is a dedicated volunteer for YWCA Cambridge Walk A Mile In Her Shoes inequality awareness campaign and our team pitches in, too.

When you do work under the umbrella of a loaded word like marketing, it can be hard to cut through the preconceived opinions. Let’s play a quick word association to demonstrate the point: we say marketing, and you think __________________. Did the words impersonal, mechanical, or calculated come up, or something equally negative? We hope not! But we feel it all the time.

We can’t believe the #lovelocal interview series is over! It’s been so enlightening to sit down with these local companies or charities that are not only outstanding in their own marketing, but are also helping to put Cambridge on the map. It’s given me insight into the heart behind businesses I already knew and loved, and an incentive to support those I was entering for the first time: I hope they’ve done the same for you!

This week in our Love Local series, we chatted and caffeinated with Graham Braun, owner of Monigram Coffee Rosters: a hot spot for coffee, entertainment, and so much more in the heart of downtown Galt. Sip coffee, read on, get inspired: repeat.

This week in our Love Local series, we grabbed a curbside coffee with Cliff Vanclief, owner of The Hub Bicycle Shop, to talk about the how and why of building a business that not only supports community, but has become a hub for it in the heart of Hespeler.

This week in our #lovelocal interview we're talking with Suhanya Ketheeswaran, Community Engagement and Marketing Specialist at United Way Cambridge. What do these two things have in common? Read on to find out!

This week in the Love Local spotlight, we talked about connection: a fundamental ingredient in cause marketing with Big Brothers Big Sisters of Waterloo Region. Get your #wrawesome non-profit love on with us!

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About Jelly Triangle

We're a different kind of community-minded marketing company that is fearless, creative and fun-loving.

We're proving that outstanding marketing doesn’t have to be complicated or expensive.

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