There are a lot of pros to Facebook ads. They’re highly visible, targeted, and suited for every advertising budget – even yours. Yet a lot of small businesses, like yours, haven’t taken a chance on them yet. If you pay for direct mail campaigns and use radio ads but haven’t jumped on Facebook ads, this blog post’s for you!
The best part about Facebook ads isn’t the price tag, it’s the targeting. Zuckerberg’s team has this down to a literal science. Not only can you choose your dream customer traits like age, geographical location, relationship status, whether they like music, what kind of device they use to view Facebook, and friends of people who already “like” your page, plus about a million other options.
Not sure what who you’re looking for? Facebook can help! Instead of a generic advertising template, Facebook has handily provided you with options based on what kind of action you want your advertisement to invoke. Objectives options include: App Installs, Brand Awareness, Conversions, Engagement, Lead Generation, Reach, Store Visits, Traffic, and Video Views. Did you know that you can also run your Facebook ads on Instagram? Now you know!
Second best part of Facebook ads is the budget flexibility. Once your add is all shiny and targeted, you can choose how much you want to spend on it per day. Your overall total will depend on your selected targets and the reach you want, but Facebook promises you can start with a budget as low as $1 to $5 USD per day. “Some people spend more on coffee each day than they do on their ad campaigns.” – Facebook. Suddenly you’re thinking of running a weekend special, right?
Now for the fun part – creativity! Some may view Facebook’s strict rules about ad content as a con but life is all about perception so turn that frown upside down and view it as a challenge instead. Flex your marketing muscles and dive in! Facebook makes it easy for you to follow their rules these days, all you have to really do is create an eye-catching ad that will look natural nestled among photos of users’ friends, family, and memes. Yes, you read that right, Facebook wants your ad to look natural.
How do you create an advertisement that looks like a social media post? For starts, Facebook would prefer that the photo or image you use in your ad have zero text on it. In fact, it warns you that the more text you have, the less often it will show your ad. You can have text in the description of the ad post, but limit text on your image to just a few words. According to Facebook’s design tips less text makes an image more impactful so it measures not how many words you use per say but how much percentage of the image they take up.
Our final words on Facebook ads come from our very own Social Media Ninja Jodi, “Find your key demographics. Be specific! You'd rather have only a few click-throughs but have them actually become customers/clients than a thousand views that lead to nothing.”
Stuck on Facebook ads? Want to know what a click-through is and how it relates to ROI? Jelly Triangle can help! Call 519-624-8888 to book a conversation today to find out how we can help your marketing campaigns stand out from the crowd.
