Small Business Blog
Our small business blog contains information which you should find helpful in running your business. If you have a suggestion for a topic, contact us and if we publish the topic on our blog - you'll get a gift card!
Fun in the Sun Can Improve Your Local Marketing Strategies
Spring has finally arrived! We can finally say goodbye to our heavy winter coats and boots (for a few months anyway). And what better way than to get outside! The number of hours we spend online grows every year and technology is coming ever closer to becoming our One True Master. In the process, most of us have forgotten the old-fashioned approach to market research.
Community Outreach Can Boost your Business! Any Volunteers?
All of our blog posts come from the personal experiences of our team (and killer, up-to-the-minute research), but perhaps none of the points we’ve brought up before are as close to our hearts as this one. Our own Sanjeev Rajput is a dedicated volunteer for YWCA Cambridge Walk A Mile In Her Shoes inequality awareness campaign and our team pitches in, too.
Authenticity in Marketing: is it Possible?
When you do work under the umbrella of a loaded word like marketing, it can be hard to cut through the preconceived opinions. Let’s play a quick word association to demonstrate the point: we say marketing, and you think __________________. Did the words impersonal, mechanical, or calculated come up, or something equally negative? We hope not! But we feel it all the time.
10 #LoveLocal Lessons to Live by
We can’t believe the #lovelocal interview series is over! It’s been so enlightening to sit down with these local companies or charities that are not only outstanding in their own marketing, but are also helping to put Cambridge on the map. It’s given me insight into the heart behind businesses I already knew and loved, and an incentive to support those I was entering for the first time: I hope they’ve done the same for you!
#Lovelocal: Spotlight on Monigram Coffee Roasters
This week in our Love Local series, we chatted and caffeinated with Graham Braun, owner of Monigram Coffee Rosters: a hot spot for coffee, entertainment, and so much more in the heart of downtown Galt. Sip coffee, read on, get inspired: repeat.
#LoveLocal: Spotlight on The Hub Bicycle Shop
This week in our Love Local series, we grabbed a curbside coffee with Cliff Vanclief, owner of The Hub Bicycle Shop, to talk about the how and why of building a business that not only supports community, but has become a hub for it in the heart of Hespeler.
#LoveLocal Spotlight: United Way Cambridge
This week in our #lovelocal interview we're talking with Suhanya Ketheeswaran, Community Engagement and Marketing Specialist at United Way Cambridge. What do these two things have in common? Read on to find out!
#LoveLocal: Spotlight on Big Brothers Big Sisters Waterloo Region
This week in the Love Local spotlight, we talked about connection: a fundamental ingredient in cause marketing with Big Brothers Big Sisters of Waterloo Region. Get your #wrawesome non-profit love on with us!
#Lovelocal: Spotlight on The Loose Grape
This week in our Love Local interview series, we're talking delicious and bite size business wisdom with The Loose Grape. You may want to read while eating, this one’s bound to make you hungry!
#LoveLocal: Spotlight on Henna4You
This week in our Love Local interview series, we're talking about building a brand that delivers a unique quality experience with Henna4You. Grab a notebook: this one features some golden tips and tricks from a seasoned entrepreneur!
#Love Local: Spotlight on E-Bolt Music
Love Local is an 8-week interview series featured on The Marketing Multi-tool blog. Each week, we’re serving up a dose of sage advice from a local company or charity that’s not only bad ass in their marketing, but helping to put Cambridge, Ontario on the map. This week, we're talking with the one, the only, local rock star Eric Bolton. Tune your ears and get ready to be inspired!
#LoveLocal: Spotlight on Moksha Yoga Cambridge
This week in our Love Local interview series, we're talking hot yoga with some whip smart ladies from Moksha Yoga Cambridge. Grab a tea and protect 10 minutes to get knee deep in some serious inspiration!
6 Lies about Online Marketing That Are Killing Your Business
Of all of the services we offer at The Marketing Multi-tool, the most valuable one is honesty. Dispelling myths about website design, content marketing, and social media for business comes up at every client meeting.
4 FREE Tools to Hold Your Website Developer Accountable
In the world of web design, looks aren’t everything, but they count for a lot. Your website is the first chance to make a good impression; small print and blurry images can turn your next potential clients off, and onto the site of your competitor.
What To Do With Your Meager Marketing Budget
Starting a small business takes guts and gusto, no matter what you’re selling. Between your time and your money, the investment is significant and there’s always a risk. Especially when you have such a meager budget, spending your money wisely is a must for small business owners; and just because your cash-poor doesn’t mean your marketing strategy has to look that way. Here are a few must-haves we recommend to make the best bang for your buck.
5 Tips to Rock Your Small Team
The majority of our clients are small businesses rocking it on a daily basis with small teams. We know all about that: here at The Marketing Multi-tool, we’re doing the same! How, exactly, do we make magic happen with only five in-house team members, you ask?
The Art of the Corporate Apology
To err is human, as the saying goes, and seeing as your company is run by humans there is a 100% chance that a mistake will be made at some point. This week.
The Productive Home Office Is Not An Oxymoron
While your friends think you’re taking naps every day, the truth is that you’re stressing out. You have no rules, no processes, and no administrative assistant.
4 High Impact, Cost-Effective Marketing Strategies for Non-Profits
We get it: you’re a non-profit with a limited budget and a team that’s under-resourced and over-extended. Marketing your cause is the last thing on your mind, and it’s definitely at the bottom of your list of financial necessities.
5 Ways to Rock Your Business With Infographics
It’s noisy and crowded out there in today’s digital world, isn’t it? Studies show that we consume 5 times as much information today as we did in 1986.
