If you have a stock photo of a sales woman wearing a headset, you’re doing it wrong. So, so wrong.

paint bucketIf you have a stock photo of a sales woman wearing a headset, you’re doing it wrong. So, so wrong. If you really want your website to level-up, your images have to be inspired. Photos and illustrations turn your plain text page into an eye-catching display that invites prospects to stay awhile and find out why they’re going to love your company.

When they stop on your website to take a look around, they want to see what you’ve got. Literally.

To get the best use of your images, put on your psychologist hat. You’re marketing to people who need your product. Get inside their head. What would they want to see? What would chase them away?

What are you looking for?

Do you sell a product? Then photos of your product are a must. Go beyond the expected single-shot and show it off from different angles and in use. This is similar to staging a home for sale; the goal is for the customer to imagine your product in their life.

BurgerDo you sell a service? Think about images that come to mind when people think of your industry, or find a way to show what it is that you do. Show you doing what you do! Use images to make a personal connection right from the start.

Tips

Don’t settle. Make sure the image clearly conveys your message. If you have to explain your choice of image to someone, it’s not working, find something else. A picture is worth 1000 words, imagine how many click-throughs they’re worth!

Choose images that are on par with your brand, but go beyond the expected shots of a piggy bank, a customer service rep wearing a headset or the Flying V of sales agents. Go for images that make you want to take another look at that photo. Eye-catching colours and angles.

Consider graphics instead of photos to curate an atmosphere unique to your brand.

Set up a focus group and test out your ideas. Do you have a brick-and-mortar store? Hang up 2 images you’re considering and ask people which they like more and keep a tally for a day. Or poll the office. Or your coffee shop neighbours. Remember you’re NOT selling to yourself, so it’s a great idea to get additional opinions.

Where will you get these images, you ask? Stock photos and graphics are readily available online, both for free and paid.

We’ll be blunt: you get what you pay for. Consider the fact that since there are a lot of free stock photo dealers online, and that a lot of websites use those same photos. By paying for your images you not only support the artists, but it’s also less likely that you will have the same images on your website as someone else (or worse, your competitors!)

The most professional and best images you’re going to get will be contracted for your company. It’s worth the money, effort and time to hire professional photographers and graphic artists to render work that not only suits your brand personality but is created for it. The effort will show.

The Marketing Multi Tool’s image development team is a group of professional artists and photographers who not only know how to capture the audience, but also design your artwork for maximum marketing impact and web display. Contact us to find out how our team can help you attract prospects with a single glance.

 

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