Of all of the services we offer at The Marketing Multi-tool, the most valuable one is honesty. Dispelling myths about website design, content marketing, and social media for business comes up at every client meeting.
Here are 7 of the scariest things clients have ever said about online marketing.
Oh, and the reality checks.
1. The most important thing my content needs to do is sell my business.
Reality Check: Your content needs to be less about you and more about your clients. Do you want to see advertising in your newsfeed all day every day, or would you rather learn something? Getting word out about a deal is special and should be treated as such. Overall your content marketing should be designed to cultivate a conversation, not a lecture or else you’ll lose followers.
2. The only metric I care about is the number of hits my website gets.
Reality Check: There is no singular analytical metric to dwell on because they’re all connected. If you must dwell on a singular anything, make it the client. How do they consume content, what are they reading, what do they share, how do they get to your website, what entices them to sign up for your newsletter, like your Facebook page, or make a sale? Use all of your analytics to find out how your ideal client connects with you and use that feedback to create more content and keep them around.
3. SEO doesn’t need upkeep.
Reality Check: Campaigns run out, search engines create new rules, developers design new tools, and your clients’ online habits change. How often do these things happen? At least every 6 months. Stay on top of your SEO strategy so that you aren’t wasting money and falling behind the competition.
4. The intern does the social media.
Reality Check: That wrenching sound you hear is that of our collective hearts breaking. The intern does not intrinsically understand your business. The intern is still learning how to develop a relationship with the multifaceted customer. The intern has great ideas and is on top of current trends, but, the intern is gonna leave.
5. I don’t have a blog because it’ll bring in more business than I can accommodate.
Reality Check: This is awkward, but no. Your blog posts might be industry gold, but it’s going to take several months to a year before you notice an upswing in your business in direct relation to your posts. Your blog is there to show off to your clients that you’re an industry authority, that you are people and not machines running a business, and that you are exactly who they want to give their money to. A blog is not a sales team, and despite our love for them, they aren’t magic either.
6. Skip video, no one’s watching.
Reality Check: This really depends on what you’re video is about. If you’re going to film yourself blabbing on and on about any one topic, ok, that might get skipped. But if you’re showing the crowd how something works or teaching them how to use something you’re providing something of value that is not only worth watching again, but sharing with friends.
Worried that you’ve been living a content marketing lie? Contact The Marketing Multi-Tool and let’s book a conversation.
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