Technical Error. Pet vandalism. Children who like buttons. Human error. Internet evildoers.
What do these things have in common?
They are all causes to the future crash of your website and the outrageous amount of money it will cost to rebuild your site, and your reputation. Remember how much it cost you to build your website and add all the copy and images the first time? Thanks to inflation that price has gone up.
This is why frequent website maintenance is vital to the success of your business. It’s not just about the money you’ve put into your website, it’s the time and effort, too. Including regular maintenance into your online strategy can save you from a website back up that can take 6 days or even several weeks.
Yes, really.
What happens when your website goes down? That depends on the cause.
If your 5-year-old got a hold of your tablet while you were logged in to the backend of your site, he might have wiped out one page. That might cost you a few hundred dollars and a couple of weeks’ worth of time to have rebuilt.
Providing it was your About Us page and not your online shop, that might be your biggest hit. If he killed your online shop, you’re looking at the cost of the rebuild, and the revenue lost during the rebuild.
If a hacker snuck in and changed the link on your homepage from your Contact Us page to their online greeting card shop, you’re going to lose customers, revenue, and be penalized by search engines for having spam content (Google is all-knowing). You’ll spend weeks, and thousands of dollars, proving to those search engines that you are a legitimate business and regaining the trust of everyone because Google’s going to put a warning up every time your URL shows up in a search; if it even lets you show up to the search party.
How do you know your website is in trouble? Often it takes a customer finding the glitch and reporting that to you. And a lot of customers are more likely to run away from your website rather than take the time to notify you that something is wrong. Which means that unless you spend time combing every pixel of your website daily, that glitch or hack could flourish for a very long time.
What does a maintenance package cost? Far, far less than a rebuild.
Jelly Triangle will backup your website daily, allowing you to recall previous versions of your website at any time, for any reason. Did you change your homepage and you like the original one better? Restore! Was your site hacked? Wipe and restore immediately! Our backup system constantly scans your website for changes so that we can notify you immediately when a hack takes place, and neutralize it. By investing in a solid maintenance strategy, your website won’t be in danger of compromise, your customer information is safe, and your reputation remains shiny.
What else is happening in the digital marketing world?
I'm ready for incredible marketing!
