Beam potential customers straight to the bottom of your sales funnel with landing pages! That’s right, we said pages, as in plural, because why stop at one when you can have it all? Sure, you’ve got your website’s homepage set up like a landing page, but did you know you can also harness the powers of the online search by setting up landing pages specific to your individual services? The concept works because it makes you easier than ever to find, and cuts down on the customer’s embark on a quest to find what they’re looking for. Yeah, we’re for real!
First, you’ve got to buy up some domain names. Generate a list of possibilities going from your list of services, and alternatives ways to describe your business. Think about what people are searching for online – better yet, use your Google business tools to find out exactly what your ideal customers are searching. For example, if you’re operating a custom cookie cutter business, your brainstorm might look like this:
- Custom cookie cutters
- Unique gifts
- Ultimate Christmas cookie cutters
- Pop culture cookie cutters
- Make a cookie cutter that looks like your cat!
After that it’s a matter of finding out whether your top choices are already taken, and if not, scoop them up!
Critical to the success of your landing pages is design. Each landing pages should be a one-stop shop for a singular service – a straight-up, obvious call to action. Cutting down on the noise keeps customers focused and eases their way to booking an appointment or making a purchase. Style your page according to the action you most want: book an appointment, sign up for a newsletter, start a trial version of your program, refer a friend, enter a contest, make a purchase, etc. This call to action dominates the page by using fewer words and more guidance than the typical website. Put your contact or sign-up form right at the top of the page. Don’t wax poetic about how great you are, instead provide proof in photos, brag about your awards, write a short list of what customers can expect, or describe in 200 words or less the ideal scenario your customers are looking for and why you can help them get what they want.
A few fun facts: Make sure that it’s easy for visitors to navigate to your full website in case they’re looking for more. And, as always, make your contact information is available at a glance. Much like a page on your website, you can hide a landing page if you need to take a break from pushing that particular service or product.
Hiring Jelly Triangle’s professional marketing and website design team will help you set up your landing pages will help you launch with confidence, style, and in accordance to online search best practices. Give us a call at 519-624-8888 to book your no-commitment consolation and personalized details on how landing pages could boost your marketing strategy.
