If you stumbled upon a magic lamp and the genie granted you 3 wishes, how many of you would want more time? Everyone! As a small business owner you are strapped for time every single day, working around the clock, taking heat from the family for checking work emails at Grandpa’s 90th birthday party, and waking up from nightmares about missed orders and falling so far behind the competition that you drown in a sea of debt and disappointment.
While we could recommend a number of resources and strategies to help you out, today we want to focus on one thing: the case to make time to maintain both a website and social media content for your business. You want to grow and add staff to your process and get some of your personal time back? Consider this a key part of your plan.
Your website is your storefront on the internet. It’s easily accessible – even more so than your brick-and-mortar location – and customers are more likely to visit your website looking for answers before contacting you directly.
Your social media content allows you to connect with your customers on a more intimate basis, and more often than your website content. Through social media, your customers can directly interact with you, and you with them. 
Depending on how often they visit social media, your customer interactions could be daily versus the sporadic visits to your website. It’s a great way to help customers keep you in mind!
There are many reasons it’s worth the effort and costs to have both. To visit your website, your customers need only an internet connection and a device with a web browser. But to use social media they have to sign up for an account – and use it. However, in order to interact directly through your website, customers have to go through a few more steps, or wait to speak to a live agent through a chat app without the ability to quickly leave a message. Your website can host all kinds of content, including your online store, whereas social media provides more limited options, some of which are going to be at a cost to you. But! You can easily advertise a sale or event through social media. Both have solid online marketing capabilities, and together you can devise a powerful campaign.
Don’t be fooled into believing that a Facebook page is enough, there are plenty of people out there who will see your link show up in an online search and ignore it. Likewise, don’t be fooled into think a website with a keyword campaign to boost your search rankings is enough, your marketing campaign can be tailored to reach your direct audience using social media advertising tools.
The bottom line is this: you AND your customers need you to have a website and social media!
Not sure where to start? Wondering what kind of financial cost comes with increasing your online presence? Contact Jelly Triangle at (519) 624-8888 for a customized crash course, and find out how our plentiful services can help you reach more customers.
