Our small business blog contains information which you should find helpful in running your business. If you have a suggestion for a topic, contact us and if we publish the topic on our blog - you'll get a gift card!

This week in our Love Local interview series, we're talking hot yoga with some whip smart ladies from Moksha Yoga Cambridge. Grab a tea and protect 10 minutes to get knee deep in some serious inspiration!

Of all of the services we offer at The Marketing Multi-tool, the most valuable one is honesty. Dispelling myths about website design, content marketing, and social media for business comes up at every client meeting.  

In the world of web design, looks aren’t everything, but they count for a lot. Your website is the first chance to make a good impression; small print and blurry images can turn your next potential clients off, and onto the site of your competitor. 

Starting a small business takes guts and gusto, no matter what you’re selling. Between your time and your money, the investment is significant and there’s always a risk. Especially when you have such a meager budget, spending your money wisely is a must for small business owners; and just because your cash-poor doesn’t mean your marketing strategy has to look that way. Here are a few must-haves we recommend to make the best bang for your buck.

The majority of our clients are small businesses rocking it on a daily basis with small teams. We know all about that: here at The Marketing Multi-tool, we’re doing the same! How, exactly, do we make magic happen with only five in-house team members, you ask?

To err is human, as the saying goes, and seeing as your company is run by humans there is a 100% chance that a mistake will be made at some point. This week.

While your friends think you’re taking naps every day, the truth is that you’re stressing out. You have no rules, no processes, and no administrative assistant.

We get it: you’re a non-profit with a limited budget and a team that’s under-resourced and over-extended. Marketing your cause is the last thing on your mind, and it’s definitely at the bottom of your list of financial necessities.

It’s noisy and crowded out there in today’s digital world, isn’t it? Studies show that we consume 5 times as much information today as we did in 1986.

Fortifying your marketing strategy with content marketing isn’t just smart, it’s necessary. McDonald’s is doing it. Coke is doing it.  The entire automotive sector is doing it.

The new video-centric social media platform Periscope is all about living in the moment. It provides users the opportunity to indulge their voyeuristic side with live video taken on someone’s phone anywhere in the world, right now.

The Jelly Triangle team is truly interested and dedicated to making sustainable change where we live, and giving our time and skills to help local causes: and in our own ways, we each bring creativity, leadership and expertise to social issues to create unique solutions. Here are a few local causes we care about that we think you should too!

B2Bers, are you feeling left out in the social media world? We’ve got great news for you; social media marketing is The Place To Be for your business-to-business marketing.

We throw jargon around like, “search engine optimisation” and “call to action” and “unique selling point”, in our office. But our clients don’t!

I was first introduced to Sanj Rajput and his business Jelly Triangle while working as Director of Communications at YWCA Cambridge.

Your First Call/Contact Resolution Rate (FCR) says a lot about your company. Are you including customer satisfaction into your statistics?

While it’s tempting to go all out with your marketing strategy while the year is shiny and new, it’s better for your brand – and your team’s sanity – to take measured steps outside your comfort zone.

Technical Error. Pet vandalism. Children who like buttons. Human error. Internet evildoers.

What do these things have in common?

Congratulations! The business that you have built from the ground up is starting to grow.

It’s no longer sufficient to play nice with search engines. The rise of the machine has evolved.

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About Jelly Triangle

We're a different kind of community-minded marketing company that is fearless, creative and fun-loving.

We're proving that outstanding marketing doesn’t have to be complicated or expensive.

Learn More About Jelly Triangle

 

We're also in New Hamburg! 

100 Mill Street, Unit F
New Hamburg, ON
N3A 1R1

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If you're ready to get more business and stand out from the crowd, contact us today!

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Unit 6D, 25 Struck Court
Cambridge, ON
N1R 8L2

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(519) 624-8888

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