In the world of web design, looks aren’t everything, but they count for a lot. Your website is the first chance to make a good impression; small print and blurry images can turn your next potential clients off, and onto the site of your competitor. 

Winning

Poor design choices could also hurt your credibility. One study found that when people were asked to explain why they mistrusted a website, 94% of them referenced design elements.

How online users judge your virtual cover is important: but unless your site gets Google-approval, they might not even know you exist. Most of what Google is looking for when it chooses to rank one website over another is beneath the surface. So how do you make sure your web designer’s done your website right? Here are a few FREE take-home tools to check for yourself:

1.    Page Speed Testing

Using Google’s Page Speed Insights, you can not only test how fast your website is running, but analyze potential problems and make suggestions for your site’s peak performance. Some things that could affect your page speed insights include videos, large pictures, and inefficiently written HTML (code).

2.    Mobile Friendly Testing

Mobile Internet usage is a trend that isn’t going away, and you can’t afford to ignore this point… literally. According to comScore, 51% of Canadians are now browsing the Internet on tablets or cell phones, so not having a website that is responsive in design (meaning, its design adapts to the size of the screen its being viewed on) can lose you half your potential online traffic. In addition, Google will soon be implementing an algorithm that will penalize your site if it isn’t mobile-friendly.  Good website designers will start with the mobile version of your site (considered your core functionality) and add on fancy features for desktop versions. Ask them about it! In the meantime, test your site on Google’s Mobile-Friendly test to make sure its adaptable.

3.    GZIP compression Testing

Don’t let the terminology scare you. GZIP compression is a form of data compression that takes your HTML and CSS files (in laymen’s terms, the building blocks of your website) and makes them smaller so your website will load faster. Compression can optimize your site on average by 50-70%, so it’s definitely worth doing! Did your developer hook you up with compression? Use Vary.com to find out.

4.    General Functionality Testing

Nibbler Silktide has you covered when it comes to pretty much everything else. With a breakdown of categories such as accessibility, compliance, social media, and SEO, Nibbler will give your site a score out of 10 on up to 5 pages. This can actually tell you a lot: but, if you want to test more, no problem. You can upgrade to their sister site, Sitebeam, to get more information.

Still not confident you can do it all yourself? Have a website audit done by an independent firm. Just like a house inspection, this assessment can give you useful information to make informed choices about what’s next for you and your website.

 

What else is happening in the digital marketing world?

Find Out

I'm ready for incredible marketing!

Book a Conversation

 

Can't find something?

discuss web design marketing local SEO

jelly triangle web design awards marketing awards

jelly triangle sign up newsletter monthly news

jelly triangle web design multitool facebook iconjelly triangle web design multitool twitter iconjelly triangle web design multitool instagram iconjelly triangle web design multitool linkedin icon

Memberships and Affiliations

Chamber LogoKWCOC Hori RGB 300x117nhbot logo rgbWRSBC Logo

About Jelly Triangle

We're a different kind of community-minded marketing company that is fearless, creative and fun-loving.

We're proving that outstanding marketing doesn’t have to be complicated or expensive.

Learn More About Jelly Triangle

 

We're also in New Hamburg! 

100 Mill Street, Unit F
New Hamburg, ON
N3A 1R1

Call Us to Set Up an Appointment

Ready to get noticed?

If you're ready to get more business and stand out from the crowd, contact us today!

Visit Us

Unit 6D, 25 Struck Court
Cambridge, ON
N1R 8L2

Call Us

(519) 624-8888

Email Us

Book a Marketing Conversation

Located close to the 401