Our small business blog contains information which you should find helpful in running your business. If you have a suggestion for a topic, contact us and if we publish the topic on our blog - you'll get a gift card!


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The motto at Jelly Triangle is: we’re not those guys; we’re a different kind of marketing company. We believe outstanding marketing doesn’t have to be complicated or expensive. Part of how that plays out for our clients is our honesty and transparency. We only employ white-hat strategies and we explain how those strategies work. We believe it’s the right way to do business.

That’s why it’s frustrating for us to hear horror stories from our new clients. They tell us that they’re hesitant to get involved with a marketing company again because they’ve been hurt by others in the industry. And lately, Yodle has been coming up a lot.


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Let’s talk a little bit about that practically-alive internet sensation, Google. Both a noun and a verb, this dynamic online force can do a lot to help boost your business in, well, Google. And that’s what you want!


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So you want to write content, eh? Lucky for you, we believe you can do it!

Content writing for your website (or marketing collateral) isn’t easy – we won’t lie to you. But it’s a challenge that can be successfully tackled by dedicated individuals. It’s a bit like getting into shape: you’ll need to plan smart from the get-go, commit yourself to the darn thing and then, do it. Alright, let’s not waste any time and get started.


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Jelly Triangle is a big fan of automation; its cool beans. Since we’re more than a little afeard of an AI takeover, we rely on automation to help us connect with other humans rather than run our business. We’ve harnessed the power of apps (a.k.s. computer programs) to help us communicate as a group when our team is working remotely, to answer questions the moment someone surfing on our website has one, to queue customer complaints, and so on and so forth.


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You did it. You’ve finally met someone… Someone interested in your product (or service), we mean. We shouldn’t even joke about it. Landing a sales lead is a big deal and shouldn’t be thought of lightly. Part of what makes a business successful are the quantity and quality of its sales leads. The first part – the quantity of leads – is more straightforward. Businesses looking to increase the number of sales leads can employ a number of techniques, like cold-calling and attending more networking events. Impacting the other half of that, though – the quality of sales leads – requires more careful finessing.


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There are a lot of pros to Facebook ads. They’re highly visible, targeted, and suited for every advertising budget – even yours. Yet a lot of small businesses, like yours, haven’t taken a chance on them yet. If you pay for direct mail campaigns and use radio ads but haven’t jumped on Facebook ads, this blog post’s for you!


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Knock. Knock.

Who’s there?

Interruptive Marketing.

Interruptive Marketi— PAY ATTENTION TO ME!


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If you’re reading this you’ve at the very least thought about rebranding your business. And your thought process probably went a lot like this:

Week 1: ‘I should rebrand the company. As it is, the brand doesn’t reflect the experience.’


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Is that your final answer? Life doesn’t adhere to the rules of television game shows, so you shouldn’t expect your customers to either. Some people will want to browse your website and make a decision later. But that doesn’t mean you shouldn’t try to establish a connection with them.


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If you feel social media for business is terrifying, we have great news for you: Social media advertising is rather traditional. You devise a marketing campaign, release it upon the world, and analyze ROI. Sounds great, right? Well, it is! Let’s explore how social media advertising works, and how to make it work for you.


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A website isn’t all that useful if no one can remember what it’s called. That’s why we’ve come up with 5 tips for choosing an impactful domain name. You can always employ SEO and marketing strategies to direct customers to your website, but a domain that works from the start means you’ll have an edge over your competitors.

Predicting The Next Big Thing in ecommerce is near impossible, but that won’t stop us from trying! With customers who don’t know what they want it’s often your job to tell them what they want, and it’s easy to freeze in the face of frustrating guessing games and marketing budget terror. Here’s a list of hot trends in ecommerce that are happening now you might want to consider jumping on.

There’s been a lot of commercials for website builders lately and, overall, they seem to be getting better. But just because something’s getting better doesn’t mean that it’s the best option for you. 

Don’t let the competition get you down! We’ve broken down some of the wildest tips out there for entrepreneurial success to help you realize your big business dreams from your small business office.

Jelly Triangle consistently strives to be on the cutting edge of the digital world. Over the past several months, we've been slowly letting you know that SSL certificates are going to be required on all websites. Well, the issue is now starting to affect all users, including you and your clients!

You’d get up out of bed in the middle of the night to snack on proof that social media works. You want ROI, you want spreadsheets and charts and a clear path leading from that cat meme you posted last week to the sale you rung up this morning. You know what you have to do? You have to leave all that behind. Forget about everything you know.

Spring has finally arrived! We can finally say goodbye to our heavy winter coats and boots (for a few months anyway). And what better way than to get outside! The number of hours we spend online grows every year and technology is coming ever closer to becoming our One True Master. In the process, most of us have forgotten the old-fashioned approach to market research.

All of our blog posts come from the personal experiences of our team (and killer, up-to-the-minute research), but perhaps none of the points we’ve brought up before are as close to our hearts as this one. Our own Sanjeev Rajput is a dedicated volunteer for YWCA Cambridge Walk A Mile In Her Shoes inequality awareness campaign and our team pitches in, too.

When you do work under the umbrella of a loaded word like marketing, it can be hard to cut through the preconceived opinions. Let’s play a quick word association to demonstrate the point: we say marketing, and you think __________________. Did the words impersonal, mechanical, or calculated come up, or something equally negative? We hope not! But we feel it all the time.

We can’t believe the #lovelocal interview series is over! It’s been so enlightening to sit down with these local companies or charities that are not only outstanding in their own marketing, but are also helping to put Cambridge on the map. It’s given me insight into the heart behind businesses I already knew and loved, and an incentive to support those I was entering for the first time: I hope they’ve done the same for you!

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About Jelly Triangle

We're a different kind of community-minded marketing company that is fearless, creative and fun-loving.

We're proving that outstanding marketing doesn’t have to be complicated or expensive.

Learn More About Jelly Triangle

 

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New Hamburg, ON
N3A 1R1

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N1R 8L2

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