Search Engine Optimisation (SEO) is a weird umbrella term and unfortunately can mean many different things. Most people think of it as "getting our site to number one on Google". And at the core, that is the long term objective of what we do. But there are two kinds of SEO; long-term and short-term. The short-term solution is what you get when you answer those random phone calls you get from "Google". It doesn't work in the long run, in fact, these businesses rely on you throwing a lot of money at the problem over and over again. Once you stop, you're business quickly drops down the list again.
The long-term solution is to slowly build high-quality links and content so that your site legitimately rises to the top of the list. The problem is that it takes time and resources which you may not have. We believe that every website NEEDS to have this done, so we've created a package to help your business do it the right way.
Over the years, we have developed a list of great Internet Directories which we can use to help build back links to your site. During the month, we will submit your website to up to 10 free online directories. Our list is vetted regularly so we can ensure that the directories we use have not been penalized by Google. All anchors links will be listed back to your site.
What is Directory Submission?
A directory submission simply means submitting your website link in a web directory with categories similar to a phone directory. Directory submissions sites are available free or paid. Web directories are the easiest way for a new website to establish back-links for SEO purposes. A back-link is any link received by a web node (web page, directory, website from another web node.
In order, to obtain a high ranking on search engines you have to build back-links to gain more traffic. From an SEO stand, back-links are a vital part of creating traffic to your site.
Creating back-links can be time consuming and at times frustrating. However, the more quality back-links your site has accumulated the more traffic your site will receive. Hence the more traffic the more sales your site will generate and leading to more income.
The website will also have anchor text which is clickable text that is relevant to the site or page you are linking to. Anchor texts are used by search engines to determine the topic of a webpage.
What is Keyword Analysis?
Keyword analysis is the starting point of any marketing campaign. By understanding what searches visitors made to your website type in search engines, we can customise landing pages to increase conversion rates.
Why use Keyword Analysis?
Using the right keywords can make or break your website. Through research, we can determine which terms and phrases to target with SEO, but also learn more about your customers as a whole.
• It’s about getting the right kind of visitors to your site.
• It allows you to reach new customers and grow.
What does this mean for you?
By using the right keywords on your site, we can determine what is working and what’s not working.
Google Analytics is a service offered by Google that generates detailed reports about a website's traffic and traffic sources and measures conversions and sales. We will provide you a detailed monthly Google Analytics report on your website. We will monitor weekly reports ensuring there is nothing wrong with the campaigns currently running.
Why do I need Analytics?
• Helps analyse visitor traffic and paints a complete picture of your audience and their needs.
• Used to track marketing campaigns that are driving traffic to the website.
• Find out which campaigns are bringing the most traffic and conversions to sales.
• Helps track the routes people take to reach your website.
• Ability to know what people are searching on your website.
• Allows you to make effective changes to your product offers.
• Can be integrated with Adwords.
• Monitor how they finding your site – mobile, tablet or computer.
We will work with you to implement an Adwords Campaign and help you manage it from month-to-month.
What are Google Adwords?
“It is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.”
Why use Google Adwords?
• It allows you to reach new customers and grow.
• It targets your ads to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
How do Google Adwords Work?
When people are searching for words or phrases (keywords) or browse websites with themes related to your business, your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ads to visit your website or calls you. Jelly Triangle will help you by selecting high quality, relevant keywords for your advertising campaign that will help reach the right customers you want and when you want them.
Jelly Triangle is known for:
For us, this is what it's all about. We're not in it for the $$, we're in it for the LOVE.
I love the work you have done here thanks!... Again super job. Love it and the content you have added. Great job!
!!!!!!!!! ***JUMPING UP AND DOWN IN EXCITEMENT!!!********* I love it!! I really love the little home button! I love the scratchy edges! I really like the blue background...I am super excited Sanj!!! You have a gift!
"We feel that we now have a professional and rebranded image online that serves as an invaluable tool. Sanjeev was always responsive to our questions and needs as he worked through the process. He was delightful, conscientious and committed and always patient in explaining some of the technical background as he worked with us."
"Jelly Triangle created a page that far surpassed my expectations. The options he created to make online giving easier helped us to increase our fundraising by 78% (from 2012), and our website was a key factor in our winning a Cambridge and North Dumfries award for Best PR & Marketing Campaign!"
We don't do it for the glamour, but every now and then we get some recognition...